Yes, YU Yureka is a proudly Indian brand that has made an impact in the smartphone market for budget phones in its first few period of. Despite the current issues the brand is still an integral part of the Micromax legacy and is a great candidate for future developments.
YU Yureka Brand Information
- Founded: 2015
- Founder: Rahul Sharma
- Headquarters: Gurgaon, Haryana, India
- Parent Company: Micromax Informatics Ltd.
- Industry: Consumer Electronics
- The most important products Smart phones and smart wearables. Accessories
Current Status
YU Yureka, a sub-brand of Micromax was established to appeal to the technologically savvy Indian market with high-end smartphones for a reasonable price. The first YU models gained attention because they ran CyanogenMod OS, a customizable operating system based on Android. The brand launched smartphones, such as the YU Yureka that offered amazing specifications at a reasonable price and attracted young, budget-conscious customers.
However, the company’s growth was slowed by competition from other low-cost smartphone makers, especially Chinese manufacturers. Despite its diminished market share, YU remains a part of the Micromax portfolio.
Future Outlook
Micromax, which includes its sub-brands such as YU is announcing plans to re-establish its place within Micromax’s Indian smartphone market, focussing in “Make in India” initiatives and introducing feature-rich, competitive products. Although the resurgence of YU hasn’t been officially confirmed, there’s the possibility of a return that aligns with Micromax’s overall market strategy.
