Absolutely, Plum is an Indian brand. The brand was launched at the end of 2013 in 2013 by Shankar Prasad, Plum is a cruelty-free, vegan and toxin-free cosmetics brand that has revolutionized the beauty and skincare market in India. The idea of cosmetics and other body products that are vegan was not widely known in India at the time Plum was first introduced which made the brand among the very first brands to introduce these products to consumers in the Indian market.
Plum Brand Information
| Brand Name | Plum |
|---|---|
| Founded | 2013 (India) |
| Founder | Shankar Prasad |
| Headquarters | Bengaluru, Karnataka, India |
| Product Categories | Skincare, Haircare, Bodycare, Personal Care, Makeup |
| Popular Products | Face masks, serums, moisturizers, cleansers, sunscreens |
| Awards & Recognition | Best Skincare Brand (2020 – Economic Times) |
| Presence | Available in India and online worldwide |
Current Status
Plum was created with the goal of offering the only cruelty-free, vegan, 100% vegan and non-toxic cosmetics created from organic, sustainable ingredients. The company quickly gained recognition and by the year 2022 Plum had served more than half million customers per month. The Plum range of products comprises haircare, skincare makeup, and bodycare products catering to an increasing number of health-conscious customers.
The company’s online presence is robust and significant sales are being generated through platforms such as Nykaa, Amazon, Flipkart and its own site. The brand also has offline presence in over 250 cities and towns in India with nearly 1,000 assisted stores such as Shoppers Stop and over 10,000 non-assisted stores. The portfolio of the brand now includes two additional products: Phy (men’s grooming) and Plum BodyLovin’ (bath and body products).
Future Outlook
The company’s rapid growth is expected to keep going, with the company intending to increase its offline presence with exclusive stores located in Mumbai in addition to Chennai. The need for cruelty-free and vegan cosmetics is increasing and the brand’s stance on sustainable and natural beauty allows it to gain a greater portion of this market. In addition, the company’s emphasis on sustainable and natural beauty aligns with the global trend which helps the brand to establish the foundation needed for further expansion both in India and globally.
In the end, Plum is a proudly Indian company that has created its own niche by offering cruelty-free, vegan and non-toxic beauty products. With a growing clientele and plans to expand both offline and online retail sales Plum will continue to be a major competitor within the Indian beauty market. The innovative approach it takes to beauty that is clean, its commitment to sustainability and ethical practices guarantee that it is a hit with the contemporary, environmentally conscious consumer.
