No, Jockey isn’t an Indian brand. Jockey is an American manufacturer and retailer of sleepwear, underwear and sportswear with a an illustrious history that dates to 1876.
Jockey Brand Details
| Brand Name | Jockey International, Inc. |
|---|---|
| Founded | 1876 |
| Founder | Samuel T. Cooper |
| Headquarters | Kenosha, Wisconsin, USA |
| India Partner | Page Industries Ltd. (Exclusive Licensee) |
| India Launch | 1995 |
| Product Range | Innerwear, activewear, sleepwear, leisurewear |
| Global Presence | More than 120 countries |
Jockey’s Global Legacy
Jockey was originally called Coopers, Inc., was established in 1903 by Samuel T. Cooper in Michigan as a hosiery company catering to lumberjacks who suffered from wool socks made poorly. In 1900, the company began to offer underwear, as well, and then, in 1934 during the Great Depression, introduced its famous shorts called YFront that were designed by Arthur Kneibler. The briefs revolutionized the men’s underwear with support that was similar to the jockstrap.
The success of the product marked Jockey’s rise as a worldwide brand that is recognized for its innovativeness and quality. Briefs quickly became a cult item throughout the U.S., selling 30,000 pairs in just three months after their introduction. In 1938 Jockey was a household name in UK and was selling 3,000 pairs every week.
Jockey in India
Jockey made its debut in India in 1995 via an exclusive licensing arrangement in 1995 with Page Industries Ltd. located in Bengaluru. Page Industries manages manufacturing, marketing and distribution for Jockey in India as well as the neighboring countries.
With more than 1500 brand-exclusive outlets and a substantial presence in e-commerce and retail, Jockey is a household brand in India and is renowned for its top quality and ease of use.
Future Outlook
Jockey’s innovative spirit, along with its alliance in partnership with Page Industries, ensures its continuous dominance of India’s innerwear and leisurewear markets. In the world, the brand remains associated with excellence and creativity across more than 120 countries.
In the end, although Jockey has a reputation as an American brand with a long tradition of innovations, it has also become an established name in India thanks to its association in partnership with Page Industries Ltd. Since its entry in India in 1995, Indian market back in the year 1995 Jockey was able to win the heart of Indian consumers by offering high-quality fashionable, comfortable, and stylish products. Jockey’s dedication to innovation as well as its international image ensures its ongoing growth both in India as well as around the world.
