Yes, Indian Terrain is an Indian brand that is now synonymous with top quality clothes for boys and men. The brand is known for its top-quality fabrics, innovative designs, and a firm dedication to providing the Indian buyer with fashions that combine elegance and comfort.
Indian Terrain Brand Overview
- Founded: 2000
- Founder: Venky Rajagopal
- Headquarters: Chennai, Tamil Nadu, India
- Listed on: Bombay Stock Exchange (BSE) and National Stock Exchange (NSE)
- Essential Products Tees, shirts shorts, t-shirts jackets, sweaters and accessories
- Website: www.indianterrain.com
History and Philosophy
Venky Rajagopal created Indian Terrain in the intention that he would create a product which was specifically designed to meet the demands of the modern Indian man. The brand was launched in 2000, focusing on sporting apparel for India. Indian markets. As time passed, it broadened its range to include a vast selection of premium workwear and smart casual clothing.
In the year 2010, Indian Terrain demerged from its parent company, Celebrity Fashions Limited in 2010, and became an independent company. This move was a strategic one that enabled the brand to concentrate exclusively on its core strengths and to expand in a market that is competitive.
Product Range
Indian Terrain is a wide assortment of clothes:
- Clothing for Men Men’s Wear: Shirts, trousers T-shirts, chinos, sweaters, jackets and denims.
- Boys”WEAR” (Indian Terrain Boy): Launched in 2015 This line is designed for boys between the ages of 4 and 16 offering fashionable and practical items like T-shirts, shirts, shorts, trousers and winter clothes.
The brand is known in the area of “Madras Checks” and “Incredible Fit” that emphasize its focus on particulars and Indian workmanship.
Unique Selling Points
- Indian roots with an Global Outlook: While the brand is deeply grounded in Indian tradition but the brand also embraces the latest trends in fashion to satisfy the needs of an ever-changing consumer.
- Top Quality Indian Terrain is renowned for its tough fabrics, beautiful cuts and a comfortable fit.
- The Balanced Development The brand has been in the forefront of innovation for more than two decades through constantly adjusting and understanding the ever-changing preferences of Indian customers.
- Sustainability The company’s commitment to sustainable practices shows its commitment to ethical fashion.
Milestones
- 2000 The brand was first introduced as a brand of sportswear designed for Indian customers.
- 2010 became an independent entity listed by BSE as well as NSE.
- 2015 The company introduced Indian Terrain Boy to satisfy the increasing demand for smart casual boys’ clothes.
- 2023 is a company that employs more than 200 employees and has a substantial presence in the retail industry.
Conclusion
Indian Terrain is a standout Indian brand that has established itself as an industry leader in high-end menswear and boys clothing. With more than two years in experience behind it, the company is constantly evolving while remaining in line with its fundamental ethos of providing stylish, high-quality and practical clothing designed for the contemporary Indian consumer.
