Absolutely, Dot & Key is an Indian brand. It was launched in the year 2018, and the brand quickly became an acknowledged name in the beauty and wellness sector, offering an array of dermatologically test products. It is known for its emphasis on a clean, efficient and ingenuous skincare solutions, Dot & Key has redefined the standards of beauty in India.
Dot & Key Brand Details
| Attribute | Details |
|---|---|
| Brand Name | Dot & Key |
| Origin | India |
| Established Year | 2018 |
| Owned By | Nykaa (Acquired 51 percent stake in 2021; raised to 90% by 2024.) |
| Primary Products | Haircare, skin care and body products for body |
| Headquarters | Kolkata, West Bengal, India |
About the Brand
Dot & Key was founded with the aim of offering the most innovative, safe and cruelty-free skin care solutions. Dot & Key is a brand that prides itself on making use of natural ingredients and offers products that address the latest issues with skincare such as water, pollution and ageing. Its dermatologically tested products are specifically designed to fit all types of skin and are especially suited for Indian customers.
The brand gained recognition because of its approach to problem-solving in skincare. Dot & Key introduced targeted solutions such as serums, sleep masks and hydrating mists creating a loyal client base. By 2021 Dot & Key was bought by Nykaa, one of the top retailer of beauty and wellness products in India and expanded its market reach and strengthened its place in the market.
Product Range
Dot & Key specializes in a wide range of wellness and skincare products:
- Skin Health Care: Vitamin C serums and acne products, moisturizers and exfoliating masks.
- The Body Deodorants, body lotions, along with hand and foot creams.
- hair care Scorp scrubs masks for hair, oil treatments that nourish.
- Specialized Solutions: Solutions for hyperpigmentation, dark spots, as well as sun protection.
Market Presence
Dot & Key products are available on the most popular online platforms, including Nykaa and a number of offline stores. In addition, the brand has increased its international reach and is now offering its products to the world’s markets.
All in all, Dot & Key has established itself as a leading actor within the Indian skincare market, offering the most innovative and tested dermatologically-tested products that are able to meet the various demands of Indian consumers. With a firm belief in natural products and a commitment to cruelty free practices Dot & Key has built an avid customer base. The acquisition of the brand of Nykaa in 2021 further consolidated its standing in the market which allowed Dot & Key to expand its reach, and to revolutionize skincare in India.
