No, Vivo is not an Indian brand. Vivo Mobile Communication Co., Ltd. which is doing business under the name Vivo is an Chinese multinational technology firm. It was founded in 2009 and Vivo has made itself an important participant in the smartphone market, which includes India which is where it has gained huge recognition.
Vivo Brand Details
- Founded: 2009
- Founder: Shen Wei
- Headquarters: Dongguan, Guangdong, China
- Industry: Consumer Electronics
- The most important products: Smartphones, smartphone accessories software and online services
- Operating System: Origin OS (China) and Funtouch OS (global)
- Market share: 15.8 percent of Indian smartphones market (as of 2024)
- Employers: Approximately 40,000 globally
- Research and Development Centers: 10, located in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego
- Global Presence It is available in more than 60 different countries and providing more than 400 million users
About the Brand
Vivo is a specialist in the design of phones and software that incorporate features like advanced cameras and cutting-edge technology. Vivo’s own software that is proprietary, Origin OS (China) as well as Funtouch OS (elsewhere), improves the user experience. Vivo began its journey into India the year 2014, and since then has since become an important player in the market due to its competitive pricing and new features. For 2020, Vivo has teamed up with Zeiss to jointly develop cutting-edge imaging technologies which are showcased within Vivo X60. Vivo X60 series.
Current Status
Vivo is a renowned smartphone manufacturer in India well-known for its top-quality phones as well as its strong offline presence. Vivo actively participates in its “Make in India” initiative by producing phones locally. It is currently present in more than 60 countries which includes Europe which it joined in 2020.
Future Outlook
Vivo intends to increase its global reach by expanding the company’s R&D efforts, improving mobile imaging technology in addition to expanding its reach into other markets. For India, Vivo aims to expand its market share by introducing new products and strategies that are localized.
Conclusion
Even though Vivo has been branded as a Chinese brand but the investments it has made in India including locally-made products and a targeted approach to marketing have helped make it a reputable brand with Indian customers. Vivo continues to invent and grow, establishing its status as a key competitor in the international and Indian smartphone market.
